Method And System For Generating A Retail Experience Using An Augmented Reality System
An augmented reality AR system and method for a retail experience include a waveguide apparatus that includes a planar waveguide and at least one optical diffraction element The AR retail system and method recognizes user location in a retail establishment, retrieves data corresponding to the retail establishment and generates virtual content relating to the retail establishment based on the retrieved data. The AR retail system and method creates a virtual user interface in a user's field of view. Virtual content is displayed on the virtual user interface while the user is engaged in retail activity and may be based on user input. The AR retail system and method may provide entertainment, facilitate the shopping experience, offer virtual coupons, render games based on locations throughout a store or based on a shopping list, provide information about food choices such as calorie counts, and identify metadata associated with items.
Claim CLM-00001. 1. A method for generating a retail experience, comprising:
recognizing, by an electronic Augmented Reality (AR) system, a location of a user in a retail establishment; said AR system retrieving data corresponding to the retail establishment; said AR system generating virtual content relating to the retail establishment based on the retrieved data; said AR system creating and rendering a virtual user interface in a field of view of the user and positioning the virtual user interface by tying the virtual user interface to object map points associated with a physical shopping cart in a real world retail location; displaying the virtual content on the virtual user interface of a display device of the AR system, while the user is engaged in retail activity in the retail establishment; said AR system moving the virtual user interface in response to a movement of the physical shopping cart in the real world retail location by rendering the virtual user interface at a position that is tied to the object map points associated with the physical shopping cart in the real world retail location after movement thereof such that the position of the virtual user interface relative to the physical shopping cart in the real world retail location remains unchanged; receiving user input in a form of a user gesture; and said AR system generating additional virtual content responsive to the user gesture, wherein the user gesture comprises hand motions or hand positions and does not involve a user's hand contacting a physical interface or physical input device.
