Mustard, an up-and-coming sports tech startup, is looking to disrupt the coaching industry by launching an AI-driven coaching platform accessible to anyone who owns a smartphone. Co-founded by the "father of modern pitching mechanics" Tom House, along with a wide range of ex-professional athletes and successful sports tech entrepreneurs, Mustard is looking to revolutionize the multi-billion dollar coaching industry. 

With this skilled group of founders and their shared pioneering attitude, the company has potential, and their last round of funding shows it, raising $1.7 million in funding from a mix of VC and angel-backed capital. This number begins to look even more impressive considering the company has not begun monetization of its product yet. As of now, the smartphone app is available in its free beta stage to customers everywhere, and according to the CEO, it has no plans to change the free nature of the app. This decision roots back to the fundamental mission of the company which is to make high-quality sports coaching more available to everyone. That being said, the company needs some way to generate revenue and plans to do so by offering subscription-based features to the app available for a small monthly fee, but the main feature of the app that includes elite coach and biomechanical analysis will still be available to all. While Mustard does not hold any patents within the sports analytics sector yet, be on the lookout for them to make their entrance.

Keep up with the patent trends of this company and many others in their space by subscribing to the Magic Number® Sports Analytics Patent Forecast®.