Earlier this week, a group of leading sports industry executives announced that they would be teaming up to launch NextUp Partners. Citing that the necessity for its formation was spurred by the recent impact of COVID-19 on the sports industry, they are prepared to aid sports companies across all sports industries in accomplishing the goals of their business with the end goal of bettering sports and sports consumers in full. The company plans to provide capital investment, along with other financial backing services, to help startups and emerging brands grow. It is only a matter of time before this never-before-seen group of executives begins to leave their footprints in the sports industry as a whole, and more specifically the sports analytics industry. Soon, this new source of financial backing and strategic consulting may give many of the start-ups in the sector the ability to compete with some of the larger competitors in the space, causing new names to emerge into a more populated sector and providing a possible life-line to these start-ups in the wake of COVID-19.

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