It comes as no surprise that Google is a top assignee in the AI Enabled Search sector. As Google has grown from a simple search engine, they have grown their ability to use data to keep users in their own ecosystem, an ecosystem which they have grown both by development and acquisition. In some cases, these occur together, which seems to be a major strategy of Google's in this IP space. Much of Google's relevant IP describes video playlists and recommendations based on electronic messaging communications and related push notifications. This suggests Google places heavy weight on helping users to discover personalized content on YouTube and other platforms, something many readers here are likely familiar with. This IP could also help Google develop wider AI personas for users and push them to non-video content.