GumGum Sports, a newer player in the sports analytics scene, doubled its size in 2018, and shows no sign of slowing down.  GumGum's claim to fame is that they analyze the amount of time that a logo or ad is on the screen, providing their clients with more accurate knowledge about just how valuable an advertisement is.  Although new to sports, GumGum has been around for over ten years--they began as a company that would analyze an image on the internet, and then place a matching ad below.  GumGum's technology is versatile, and with their recent success in sports analytics, they will be looking for more opportunities in this area.