Sony's presence in the Sports Analytics sector is not surprising given the company's large size and focus on electronics. The technology giant's relationships with sports leagues and properties stretch from the NBA and NFL to the PGA TOUR and MLB, among others. The company's Hawk-Eye Innovations North America group develops technology for live sports tracking, replay and officiating technology by U.S. sports leagues, professional teams and collegiate conferences, schools and universities, as well as amateur organizations. Its line of SMART systems enables customized tracking and officiating software as well as coaching tools that provide instant analysis with video and statistical data.
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