Nike, the world's largest supplier of athletic shoes and apparel, had entered the activity monitoring industry when it partnered with Apple in 2006. While their partnership remains strong today, Nike's products on the market are primarily geared towards everyday consumers who want to lead healthy lifestyles, as opposed to athletes in professional sports. Nevertheless, many of its patents are directed to monitoring athletic performance in team sports, suggesting that Nike is also targeting team sports and is expanding its products. Additionally, Nike will be able to leverage its industry relationships with high-profile athletes and sports teams around the world to widen its market as it expands to new technologies.
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