Coors Brewing has a recently published patent application directed towards a convertible beverage container package. The beverage package includes a flexible bag that can be recyclable or biodegradable. Although Coors Brewing has not released any products with a biodegradable bag, this patent application indicates an interest in providing environmentally friendly packaging. As the environmental impact of a company's product continues to become an important factor for a consumer's purchasing decision, companies will increase investment in environmentally friendly packaging. Therefore, it will be important to stay up to date on environmentally friendly packaging patent and product developments by subscribing to Magic Number's Biodegradable Packaging Patent Forecast®.