Häagen-Dazs will be delivered in reusable containers in a pilot project with Loop.
Shoppers will be able to buy non-dairy flavors Chocolate Salted Fudge, Coconut Caramel or Mocha Chocolate Cookie and traditional ice cream options Vanilla or Strawberry as part of a pilot launch of Loop in New York City for the first half of 2019. The ice cream will be sold in reusable double-walled steel containers — designed by Nestlé's global research and development group — to keep it cold during delivery.
It has been difficult for manufacturers to create alternative sustainable packaging for ice cream because it needs to be kept at a certain temperature. Nestlé's R&D group developed this latest reusable steel packaging for the Häagen-Dazs containers so that the design and material can keep the ice cream fresh and cold during transportation. The company also said the container guarantees that when it is opened, the ice cream melts more quickly at the top than at the bottom to allow consumers to eat it without the ice cream melting.