In an earlier sector insight, we highlighted some of the recent market activity of Stats Perform, noting how its continual commitment towards developing long term exclusivity deals seemed to outweigh their commitment to developing their IP portfolio. While they have continued to form exclusive deals with individual leagues and sportsbook groups, including recent partnership extensions formed with the Pro League and Matchroom, the most recent round of published applications from the USPTO gave a little insight into their patent strategy. In this round of publications, Stats Perform had six (6) separate applications publish in a wide breadth of categories within the Sports Analytics sector. These categories included Image & Video Analytics, Predictive Analytics, and the company's first-ever document belonging to the Data Applications category, in the Broadcast Enhancement subcategory.
While this technique of filing multiple patent applications within the same day might seem odd, it is actually a pretty popular technique among large tech companies. While it is possible that this could just be a preference of the company patenting for organizational reasons, it could be a strategic decision to avoid disclosing too much information to their competitors before their developing tech is ready for commercialization. This could indicate new products and tech coming from Stats Perform in the near future, which will complement their extremely active market activity and spur even more growth.
The sports analytics sector provides an insight into data analytics and data applications as they relate to sports and the athletics experience.