In April of 2019, Salesforce acquired MapAnything, a location-based intelligence company that provides software to optimize route planning and asset management. Founded in 2009 and having raised $84 million in funding, MapAnything stood out from other logistics company by providing location data more logically on a map rather than in a traditional table format. On June 6, 2019, the only patent application by MapAnything in the Shipping Digital Asset Management sector was published. This patent suggests a desire to use MapAnything's existing platform to create a “freight shipment booking system”. This system would match freight load requirements with freight capacities in realtime by incorporation of data from one or more transportation management systems. A “freight shipment booking system” is just one example of how MapAnything’s platform can be utilized to create a number of products for its new parent company, Salesforce.
This sector analyzes the use of technology in the shipping industry. Opportunity exists for companies to use emerging technology to better utilize cargo space and connect that space to shippers who need it, all while reducing costs.
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This sector analyzes the use of technology in the shipping industry. Opportunity exists for companies to use emerging technology to better utilize cargo space and connect that space to shippers who need it, all while reducing costs.